The 17th Floor Rebranding - Profile Page
My primary objective on this proejct was to create a visually compelling, user-centric interface that not only reflects our core values but also enhances the overall user experience.
My Role
UIUX designer
Program I used
Figma
Worked together with
Accounting Manager, Project Manager and web developer
Project Overview
In the beginning of the project, our team conducted the issue on the profile page. We did some research on user's behaviour and journey on the page to know what cause lack of engagement on the profile page.
Here are some challenges we've had.
Challenges
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More menu features/tabs need to be added
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Better UI design required
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How are we going to make people to complete their profile page?
Design Process
When we looked at the old profile page design, we noticed the poor UI design on the page and the page doesn't really show user's interest, job field and professional information on the page. That can cause lack of engagement on the site.
Solutions
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Tab/Side menu styled page
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Show gamification features like badges and points
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Refine menu design and make it clean and simple to use
