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Challenge
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Poor UIUX on the page
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Do we really need an intro vide? + Hero banner?
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Home page is too long + loading time
Solution
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Rebranding is required on the home page
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Place content prominently on the main page to
increase engagement -
Simplify the design and reduce the number of
graphics and icons
Design Process
My initial idea was to create a feed-based homepage because it is a community website that requires a lot of user engagement and delivers a substantial amount of information to users.
Results
Based on the feedback and comments I received, the finalized design exhibits a more refined and consistent aesthetic. Additionally, as we prioritize content on the home page, tracking and user engagement have increased.
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