The 17th Floor Rebranding - Home page
My primary objective on this proejct is to create a visually compelling, user-centric interface that not only reflects our core values but also enhances the overall user experience.
My Role
UIUX designer
Program I used
Figma
Worked together with
Accounting Manager, Project Manager and web developer
Project Overview
My initial idea was to create a feed-based homepage because it is a community website that requires a lot of user engagement and delivers a substantial amount of information to users.
Challenges
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Poor UIUX on the page
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Do we really need an intro vide? + Hero banner?
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Home page is too long + loading time
Results
Based on the feedback and comments I received, the finalized design exhibits a more refined and consistent aesthetic. Additionally, as we prioritize content on the home page, tracking and user engagement have increased.
Solutions
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Rebranding is required on the home page
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Place content prominently on the main page to
increase engagement -
Simplify the design and reduce the number of
graphics and icons
