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EMB App Rebranding Project

In this project, my focus was on elevating not just the visual aesthetics but also the overall user experience, ensuring our client's app aligns seamlessly with our evolving brand identity.

My Role

UIUX designer

Program I used

Figma

Worked together with

Product manager

Project Overview

In the current EMB app, numerous UI/UX issues exist. Some images fail to load, and there is a lack of consistency in the UI system. As a designer, my priority is to address these issues to build an improved app and provide users with a better experience.

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Challenges

  • Lack of engagement on the current app
    (No gamification and lack of feature)

  • New features needed for users

  • Require better UI design

Solutions

  • Add an onboarding screen so that new users can grasp the purpose of the app

  •  "Create Post" will enhance user activity on the app

  • Rectify the image error, addressing spacing and sizing issues

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